Sunday, July 31, 2011

CIPR Student Newsletter Interviews

What two of the CIPR reps got up to this summer.

Petra Opelova, University of Central Lancashire, BA (Hons) Public Relations
Frank PR

What did you do to impress Frank PR enough for them to take you on board?
I knew my stuff. Since the first year of Uni I dived into unpaid work experience for various companies and worked both in-house and in agencies, online, offline, in teams and on my own. All those jobs have made me realize what I really want to do. I have fallen for the world of social media and technology and got completely lost in it. During my interview at Frank PR, I was lucky enough to be interviewed by a like-minded person who recognised my passion and decided to give me a chance to prove myself, which hopefully I did.

What is it like working at Frank?
Frank PR has its own culture and way of doing things. Frankers are open-minded and non-judgmental, they are also highly professional people who take their work very seriously and won’t tolerate poor performance.

So, what have you been doing with your days?
As a digital intern, I have been given the responsibility to manage social media accounts of various clients and constantly monitor social media activity to track any mentions of various keywords, develop social media calendars and performance reports, put together competitor analysis, social media analysis, and keep on top of what is going on in technology, social media and everything digital in general.

What do you feel you have gained from your placement?
Overall, I have had the time of my life. I have met loads of amazing people, had a chance to work for interesting clients, and improved my self-confidence as a professional. If I didn’t have to leave my comfy seat in the Frank PR office, frankly, I wouldn’t.

Any plans for the future?
Finish the last year of my studies at the University of Central Lancashire while carrying on doing what I’m passionate about: PR and digital. We will see where that takes me.

You can follow Petra on Twitter at @Opelova

Michelle Amos, University of Greenwich, BA (Hons) Public Relations
Media Jems

So where have you been doing your internship?
I did an internship for a month at Media Jems, which is based in Norwich, this was a full time unpaid position.

And what were you doing during your time there?
I was given lots of responsibility as it was a small agency. I wrote press releases, pitches, pitched for new clients, contributed to the Hertfordshire independent magazine (which they edit) I also interviewed main features like Nicky Hamilton Jones. I undertook general admin duties and was trained on many systems used in PR such as 'features exec' and 'year ahead'. I was also account executive for a group of publishing clients and a set of clients from a marketing agency which was very stressful but brought great rewards (writing media plan, coming up with different angles of the clients, sending updates and contact with the clients).

How did you manage to get the placement?
In Norwich there aren’t too many consultancies so I just cold called, got lucky by chance and thereafter had an interview. They have invited me back throughout all of my holidays.

You can follow Michelle Amos on Twitter @Michelle_Amoss

CIPR Representative of the Year

Francesca Larkin from Bournemouth University!
Well done to everyone who undertook the roles of CIPR rep

Saturday, April 2, 2011


HEY GUYS, I have just recently completed three weeks of work experience as a Social Media Consultant with my own university, ' the University of Wolverhampton. As a consultant, I suggested ways in which the Careers Centre of this university can strategies to engaging more students to using their Social Media platforms As a result of this , I need to prepare an academic report which is a criteria for my work experience Module . I will kindly like use guys to recommend suitable academic text and sources which I could use to reference my report. Thanks Anthony

Tuesday, March 22, 2011

Hello from RGU Scotland!

Hello all,

What a brilliant idea Michelle! I don't quite know why we didn't come up with this sooner!

At the moment myself and Nicola (Undergraduate Rep) are in the midst of planning our event. Our university for the past few years has held a joint CIPR and GPRG (Grampian PR Group) even in Aberdeen which generally tends to showcase both the CIPR and GPRG, and our lecturer thought that this would be the perfect opportunity for us to use our CIPR briefs. So Nicola and myself are planning the joint event. Unfortunately it will take place after our projects are due to be handed in, but this is mainly due to the committments of the students at RGU around this time of year as the 4th years are busy with their dissertations and the postgraduates are away on their placements so we had to fit the event in when most students could attend. We are still hoping that our event will be a success. At the moment we are looking at people to invite PR professional wise and our regional CIPR  group CIPR Scotland have been very welcoming and helpful and have offered their services if we so require one of them to speak at our event. We have also asked Behind the Spin if they would come up and talk to the students about this and possibly do a workshop similar to the one they did with us on our training day!

Anyway i'd better get back to doing some uni work! Will speak soon!

Lauren xx

Monday, March 21, 2011

Hello from Bournemouth!

Hey everyone,

This is such a good idea - Michelle! Hope everyone is well and it would be lovely to see everyone again soon. It was good fun when we went out for drinks afterwards in that tiny pub. I ended up actually doing a Meet the Professionals event as the committee and my uni were keen to do it again after last year's success. It went really well! It was hard work inviting people but I went round to all the 1st year classes and had slides come up in lectures which was a little bit embarrassing! I managed to get David Claire (from Behind the Spin) who came to meet us on our rep day to come down and give a little talk. I also managed to get Alex Epstein free of charge which was good fun. He ended up getting fairly drunk but it was probably half my fault as I kept topping up his wine!

Anyway, hope to hear from all of you soon.

Check out my blog: 

Ches xxx